Over 40% of young drivers involved in crashes
22 August 2017
Two fifths (41%) of young drivers have been involved in a road traffic incident where they were the driver, according to a new study released today by Co-op Insurance.*
The study, which was conducted among 1000 UK drivers aged 17-24 reveals that for almost a third (29%) their incident happened between one and six months of them passing their driving test and a further sixth (15%) said the incident happened within their first year of driving.
Almost a tenth (7%) of those drivers involved in an incident described it as a serious collision, a sixth (15%) said it was a minor collision and a fifth (19%) described the incident as a ‘bump.’
When delving into the reasons for young driver incidents, two fifths (40%) said the other driver was at fault. A fifth (20%) said they misjudged the amount of room they had and over a tenth (13%) admitted to not paying attention to the road.
| Ranking | Reason for incident | % of young drivers |
|---|---|---|
| 1 | Other driver was at fault | 40% |
| 2 | Misjudged the amount of room I had | 20% |
| 3 | I wasn’t paying attention | 13% |
| 4 | I lost control of the car | 11% |
| 5 | I was looking at my phone | 10% |
The Co-op recently launched a campaign focusing on young drivers and the importance of prioritising safety when choosing a used car – a first in the market. In partnership with Thatcham Research the insurer crowned the Skoda Citigo as UK’s Safest Used First Car for young drivers.**
Furthermore, according to Brake, the road safety charity, one of the most common behaviours among young drivers is not wearing seatbelts. Other behaviours include speeding and drink and drug driving.
For that reason, Co-op Insurance has developed a crash test video to engage young drivers on the importance of making safe decisions when driving.***
| Most common young driver behaviours |
|---|
| Speeding |
| Drink and drug driving |
| Not wearing a seatbelt |
| Use of mobile phones |
| Other passengers in the car |
James Hillon, Director of Products at Co-op Insurance said:
“With 40% of young drivers being involved in road traffic incidents it’s vital that we continue to engage younger and future drivers on the importance of prioritising safety when choosing a vehicle. We hope our crash test video will bring to life one of the most common young driver behaviours, and the dangers associated with this.”
Mike Bristow, Brake, the road safety charity said:
“Co-op’s research paints a worrying picture. We see year after year young drivers making up the highest proportion of deaths and serious injuries on our roads.
“More needs to be done to make young and perhaps inexperienced drivers understand that risky and dangerous behaviour behind the wheel can have serious consequences.”
Ends
Notes to Editor:
Crash test footage and a series of images is available
*Survey of 1,000 UK drivers age 17-24 was conducted by Markettiers on behalf of Co-op Insurance
** Most common young driver behaviours from Brake: http://www.brake.org.uk/slower-speeds-save-lives/15-facts-a-resources/facts/488-young-drivers-the-hard-facts
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Email: Rosie.brierley@coop.co.uk
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Email: Emily.penkett@coop.co.uk
Mobile: 07738621201
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For further information visit: www.co-opinsurance.co.uk or follow @coopukinsurance
About Co-op Insurance
Co-op Insurance is a UK-based general insurer that operates principally within the personal lines segments of the motor and home insurance markets. The Co op Insurance underwrites the majority of business written, supplemented with some small lines of business where The Co op Insurance acts as a distributor or has a 100% reinsurance arrangement in place.
With more than 1.18m customers, The Co op Insurance is committed to ‘Doing the Right Thing’ and always strives to treat customers and members fairly. The Co op Insurance pioneered the way in lowering the insurance premiums of young drivers as the first major insurer to launch a pay how you drive telematics insurance product for young drivers in 2011. Since launching the scheme, The Co op Insurance has saved its young drivers more than £7.2 million in their first year of driving