Pampered pets: Brits to splash out more on pets than partners and kids this Christmas

16 December 2025

Research commissioned by Co-op Insurance reveals that more than a third (34%) of pet owners admit they’ll spend more on their pets than their children, this festive period.
Meanwhile, the member-owned business also found that a third (33%) of pet owners are set to spend more on their pets this year than in 2024.
What’s more, almost one in three (30%) owners will be going on holiday for the festive period, and of those jetting off, over three quarters (77%) say they will be bringing their pet.
This comes as Co-op Insurance reminds pet owners to take precautions to keep pets safe during the festive period and ensure they have the right cover in place if they are taking their furry friend abroad.

Research commissioned by Co‑op Insurance reveals that more than a third of UK pet owners (34%) confess they’ll spend more on their pets than their children, during the festive period.

The member-owned business’ findings show that pets are the priority for many in the UK, with almost one in three (32%) admitting that their furry companions will outshine their partners under the tree — making them the most indulged members of many households.

What’s more, it seems the nation’s obsession is only growing, with one in three (33%) set to spend more on their pets this year than last, prioritising toys and treats for their furry friend over the rest of their gifting list.

The research also revealed that the festive frenzy doesn’t stop there. Almost two-fifths (36%) say their pet’s Christmas outfit will cost more than their own, with owners forking out for everything from matching jumpers to festive costumes.

And it’s not just outfits. Three-fifths of pets (62%) will have their own stocking hung up this year, while two-fifths (42%) will even get an advent calendar — joining in the daily countdown to Christmas alongside the rest of the family.

When the big day arrives, pets won’t be left out of the feast. Three in five (63%) say their pets will be served a special Christmas dinner, complete with turkey trimmings and gravy.

Meanwhile, almost one in three (30%) owners say they will be going on holiday over the festive period and of those, over three quarters (77%) will be bringing their pets along with them, ensuring their loyal companions enjoy a getaway too.

Previous research shows that of those who choose to take their pets abroad, one in eight (12%) do so because pet boarding facilities are too expensive but almost a third (31%) say they ‘couldn’t bear the thought of leaving them at home’ and would miss them too much.*

Despite the excitement, Co-op Insurance is also advising pet owners to take precautions to keep their furry friends safe over the festive period.

For those taking their pets abroad during the festive period, the member-owned business is also reminding pet-owners to ensure that they have the right policy in place that will cover any veterinary treatment while they are outside of the UK, should their pet require it.**

Andrew Nevitt, Head of Pet at Co-op Insurance said:

"It appears that this yearr, Britain's pets have become the real stars of the festive season. With owners going to extraordinary lengths to make Christmas special for their animals, from stocking and advent calendars to festive dinners and even holidays abroad, it's more important than ever that pets are properly protected.

“Increased travel, new toys, and all the extra excitement can bring unexpected risks, whether that’s illness from unsuitable treats, accidents with decorations, or stress from journeys.

“Having the right insurance in place gives owners peace of mind that, whatever happens, their companions are covered. Christmas should be magical for everyone, and insurance helps ensure that pets can enjoy the celebrations safely.”

Find out more about Co-op Pet Insurance

Notes to the editor

Research conducted by Opinion Matters. Total sample size was 1,364 UK pet owners. Fieldwork undertaken in November 2025.

*Research conducted by Opinion Matters. Total sample size was 1,205 UK pet owners. Fieldwork undertaken in July 2025.

** A Co-op Insurance pet policy will cover you and your pet when travelling to certain other countries (outside the UK) for up to 30 days within each period of insurance. Countries include EU member state or countries included in the Pet Travel Scheme (PETS)

What is covered?

Any costs in the event your pet requires veterinary treatment whilst temporarily in a European Member Country of the Pet Travel Scheme (PETS).
Cover overseas is for a maximum period of 30 days on all policies.
Payment of any treatment must be made by you to the vet whilst you are outside of the UK. Upon your return home, you should contact us straight away and report the claim.
We will pay you any covered costs in sterling at the rate of exchange applicable at the date the bills were settled.
Unexpected quarantine costs and emergency expenses abroad e.g. if you had to extend your accommodation abroad until your pet can safely travel back to the UK if they were hospitalised.

What is not covered?

Any costs if you are unable to provide invoices/receipts showing the treatment given to your pet and the cost.
Any costs if your pet was treated outside of a European Member Country of the Pet Travel Scheme (PETS)

For further information, please contact: pressoffice@coop.co.uk

About Co-op

Co-op Group is one of the world’s largest consumer co-operatives, operating across food retail, funerals, insurance and legal services. Owned by 7 million active member-owners, Co-op exists to meet their needs and champion the causes they care about. With more than 2,300 food stores, 800 funeral homes and a wholesale business supplying around 8,000 additional outlets, Co-op employs 53,000 colleagues and generates annual revenues of over £11 billion. It is a recognised leader in ethical business and community-led programmes, creating long-term value for members and communities across the UK.