Peace of mind pays: Co-op members can receive £140 gift when they take out life insurance
16 September 2026
- Co-op members can receive a welcome gift worth £140 when they take out Life Insurance or Over 50 Life Insurance cover through Co-op Insurance.
- Cover is available from just £5 per month for both Life Insurance and Over 50 Life insurance
- However, research commissioned by the member-owned business found that the majority (54%) of Brits don’t have life insurance. *
- Yet more than one in three (36%) who took out life insurance chose to do so in order to protect their loved ones financially should the worst happen.
Co-op members can receive a welcome gift worth £140 when they take out either life insurance or over-50s life insurance with Co-op Insurance.
Exclusive to Co-op membership card holders, the offer is available between 1st September and 30th November, with members able to choose life insurance or over 50 life insurance policies from as little as £5 per month. **
New customers who are not already Co-op members can join for just £1, with non-members still able to receive a welcome gift worth £100 when they take out a policy.
Research commissioned by the member-owned business found that the majority (54%) of Brits don’t have a life insurance policy in place, with almost one in six (16%) of those without cover stating they’d never thought about it, while one in 10 (10%) believe that they’re too young to take out a policy.
However, of those who took out life insurance, more than one in three (36%) chose to do so in order to protect their loved ones financially should the worst happen, while almost a quarter (24%) were prompted to do so when buying their home.
The findings also highlight the benefits of having a policy in place, with almost one in four (24%) who have received a life insurance or critical illness payout stated that the most important impact was that it supported them financially while they or their partner were off work.
In addition, more than one in five (21%) who received a life insurance or critical illness payout stated that the biggest impact of the payout was being able to pay off their debts, while a further fifth (20%) said that it was enabling them to pay off the mortgage.
Chris Twigg, Director of Insurance said: *"We’re pleased to be offering Co-op members £140 when they take out a life insurance with us. Our research show that many people don’t have life insurance, but having this cover in place can provide invaluable financial protection should the worst happen.
“Even if you feel too young or think you don’t have much to leave, planning ahead and protecting your future is always worthwhile.” *
Find out more about Co-op Insurance
-ENDS-
-NOTES TO THE EDITOR
Co-op Insurance is providing members with a welcome gift of £140 when they purchase a life insurance policy from 1st September to 30th November 2026. Members can choose from the following for term:
• Amazon.co.uk Gift Card • Love2shop eGift card • Cash paid by cheque
Members can choose from the following for over-50s: • Amazon.co.uk Gift Card - restrictions apply, see www.amazon.co.uk/gc-legal • Argos eGift card • cash paid by cheque
Offer available to new customers who are Co-op Members who purchase a new Life Insurance or Over 50 Life Insurance policy through Co-op between 01/09/2026 and 30/11/2026. Policy must be in force for a minimum of 6 months with payments up to date to receive the gift.
Full T&Cs: life cover gift terms and conditions Co-op
Life Insurance from Co-op is offered through Co-op Insurance Services and is underwritten and administered by L&G (Legal & General Assurance Society Limited).
*Research commissioned by the Co-op and conducted by Opinion Matters among a sample of 2,000 national representative UK adults (aged 18+). The data was collected between 20.3.26-23.3.26.
** Only available to new customers who are members and don’t already have a policy of the same type through Co-op, or cancelled one in the last 18 months
For more information contact: pressoffice@coop.co.uk
About Co-op Co-op Group is one of the world’s largest consumer co-operatives, operating across food retail, funerals, insurance and legal services. Owned by around 7.2 million active member-owners, Co-op exists to meet their needs and champion the causes they care about.
With more than 2,300 food stores, 800 funeral homes and a wholesale business supplying around 8,000 additional outlets, Co-op employs 53,000 colleagues and generates annual revenues of over £11 billion. It is a recognised leader in ethical business and community-led programmes, creating long-term value for members and communities across the UK.