Price trumps safety as UK’s safest used first car is revealed
29 June 2017
- Just 31% of young drivers say they consider safety when choosing a vehicle
- 75% of young drivers don’t know about vital safety devices including Electronic Stability Control (ESC) and Autonomous Emergency Braking (AEB)
- Top 5 safest used cars for under £5,000 for young drivers revealed by Co-op
Two fifths, (41%) of young drivers have been involved in a road traffic incident where they were the driver, according to a new study released today by Co-op Insurance to mark the announcement of the insurer’s Top 5 Safest Used First Cars.*
Of the 17-24 year-old drivers surveyed, almost a third (29%) say their accident happened in the first six months of passing their test and over a tenth (15%) had only been driving between 6 and 12 months when the incident occurred.
The study reveals that three quarters (76%) of young drivers aged 17-24 own a second hand car, yet despite this, safety is not a priority for these drivers when purchasing a vehicle.
Furthermore, the study reveals that just a tenth (11%) of young drivers ask questions about safety when choosing their first car.
Highlighting a willingness to compromise on safety, price (75%), the cost of insurance (63%) and whether a car is cheap to run (43%) are the top three selling points when buying a first car, according to young drivers.
Top 10 first time car buyer considerations
- Price - 75%
- Cost of insurance - 63%
- Cheap to run - 43%
- Age of vehicle - 39%
- Colour - 31%
- How safe it is - 31%
- If it’s a well-known brand - 24%
- Interior of vehicle - 13%
- How eco-friendly it is - 12%
- Parts are easy to find - 11%
The study is revealed as Co-op Insurance, in partnership with Thatcham Research, launches the Top 5 Safest Used First Cars for young drivers, with Skoda Citigo topping the list, followed by the VW Up! And Seat Mii.**
Co-op Insurance’s Top 5 Safest Used First Cars 2017
- Skoda Citigo
- VW Up!
- Seat Mii
- Toyota Yaris
- Kia Rio
The First Used Car award, is the UK first in the used car market, and is based on a formula ranking devised by the Co-op and Thatcham Research. Cars had to be in the Supermini category, have a five-star Euro NCAP rating, CO2 emissions of 120g/km or less, available to purchase on the second-hand market for £5.000 or less, and to have a low insurance group rating score.
James Hillon, Director of Products at Co-op Insurance commented:
“The fact that almost a third of young drivers have been involved in a road traffic incident in the first 6 months of driving highlights just how important it is to have a safe vehicle.
“The research gives us real insight into what young people are looking for when it comes to choosing their first car and it’s concerning to find that so few prioritise safety.
“Whilst we recognise that cost is an important factor for many, you cannot put a price on safety. We want to intercept and engage young drivers on the importance of putting safety over price when purchasing a first car. Later this year we’ll be hosting a road safety live stream to engage hundreds of 17-24 year-olds on the important of safety, when choosing a first car.”
Quentin Willson, Motor Journalist and Road Safety Campaigner commented:
“I’m really pleased that Co-op Insurance is revisiting their safest used car campaign and even more so that they’re focusing on safety on second hand cars for young drivers.
“Generally, first time drivers have less disposable income to spend on first cars and so price does become a priority, but just because they’re buying second hand doesn’t mean that they should compromise on safety.”
Further highlighting a lack of awareness among young drivers in this space, over half (54%) don’t know what accredited vehicle safety rating (EuroNCAP) their car has and when asked, a quarter (25%) didn’t know this rating even existed.
When tested on key inbuilt car safety devices, three quarters (75%) of young drivers didn’t know what AEB (Autonomous Electronic Braking) stood for and a further three quarters (74%) had no idea what ESC (Electronic Stability Control) was.
Matthew Avery, Director of Research, Thatcham Research commented:
“Autonomous Emergency Braking and Electronic Stability Control are second only to the seatbelt in terms of being life savers. They are critical in preventing the most common crashes that young drivers have.
“ESC works by preventing the vehicle going into a skid and possibly hitting a tree and works by automatically braking one wheel momentarily to steer the car back into line.
“AEB uses lasers, radars or cameras to sense if a collision might occur and warns the driver to brake. If the driver doesn’t react, the car will automatically brake to prevent or mitigate the collision. AEB is reducing rear-to-front crashes by about 40% and ESC is reducing fatalities from single vehicle crashes by 25%.”
“My advice to parents buying their child a first used car: do not buy the oldest or cheapest car you can find. There are plenty of good deals out there for newer second-hand cars that have a five-star Euro NCAP test rating and are fitted with ESC and AEB as standard.
Furthermore, today Co-op has also announced the top 10 Safest Used Cars for families with the Volvo V40, with safety pack being crowned as the winner for the second year running. Highly commended in second and third place are Mazda 3 and Toyota Auris.
The award, which was a UK first in the used car market when Co-op launched it last year, is based on a formula ranking devised by the Co-op and Thatcham Research.
The criteria meant that all cars needed to have a five-star EURO NCAP rating, have CO2 emissions of 120g/km or less and be available to purchase on the second hand market for £15.000 or less.
The cars were then evaluated further on crash worthiness that included ratings for adult, child and pedestrian protection and the availability of Autonomous Emergency Braking (AEB).
Co-op Insurance’s Top 10 Safest Used Cars 2017
- Volvo V40 with safety pack
- Mazda 3
- Toyota Auris
- Volkswagen Golf Sportsvan
- BMW 2 Series Active Tourer
- Volkswagen Touran
- Volkswagen Golf
- Nissan Qashqai
- Peugeot 308
- Volvo V40
For further information visit: www.co-opinsurance.co.uk or follow @coopukinsurance
A series of track test footage demonstrating importance of AEB and ESC, images of vehicles, headshots of spokespeople and an infographic are available.
Notes to Editors
*Survey of 1,000 UK drivers age 17-24 was conducted by Markettiers on behalf of Co-op Insurance
** Research was conducted by Thatcham Research on behalf of Co-op Insurance: The criteria meant that all cars needed to be in the Supermini category, have a five-star EURO NCAP rating, CO2 emissions of 120g/km or less, available to purchase on the second-hand market for £5.000 or less, and to have a low insurance group rating score.
The cars were then evaluated further on crash worthiness, including ratings for adult and pedestrian protection, Electronic Stability Control (ESC) as standard and the availability of Autonomous Emergency Braking (AEB).
About Co-op Insurance
Co-op Insurance is a UK-based general insurer that operates principally within the personal lines segments of the motor and home insurance markets. The Co op Insurance underwrites the majority of business written, supplemented with some small lines of business where The Co op Insurance acts as a distributor or has a 100% reinsurance arrangement in place.
With more than 1.18m customers, The Co op Insurance is committed to ‘Doing the Right Thing’ and always strives to treat customers and members fairly.
The Co op Insurance pioneered the way in lowering the insurance premiums of young drivers as the first major insurer to launch a pay how you drive telematics insurance product for young drivers in 2011. Since launching the scheme, The Co op Insurance has saved its young drivers more than £7.2 million in their first year of driving.