Ready, steady. Go-ho-ho for Bridgend annual toy appeal

18 November 2015

A bid to deliver smiles to disadvantaged children across Bridgend County is underway as Bridge FM  teams-up with The Co-op and HMP & YOI Parc to launch its annual Christmas toy appeal – now in its eleventh year.

To ensure that hundreds of needy children across the Borough receive a present to open on Christmas Day the community is urged to drop off a toy at participating Co-op food stores in Margam, Cowbridge, Llantwit Major, Pontycymmer, Pencoed, Porthcawl, Brackla and Pyle by Sunday, 13 December.

Last year the community donated over 1,500 toys and gifts which were given to children whose families were struggling or unable to cope during the festive period.

The gifts will be wrapped in the HMP & YOI Parc workshops and distributed with the support of local charities and organisations including the Salvation Army, Bridgend County Borough Council Family Services, Women’s Aid, Young Carers, and the Princess of Wales Hospital Childrens’ Ward.

Craig Thomas at Bridge FM, said:

“This appeal never ceases to amaze me, we desperately need the help of the community and the generosity and kindness that is shown is always overwhelming. It is heart-breaking to think that some children will wake up without a gift on Christmas morning and so by donating a toy – no matter how big or small – you really are helping to ensure that children and young people from families in difficulty get to share something that most of us take for granted at Christmas.”

Giles Jenkins, Area Manager for The Co-operative food, said:

“It is heart-warming that so many people remember to think of others at this time of year. We are delighted to once again team up with Bridge FM so that members of the community can pop into the Co-op and drop off a gift which will make a real difference to a local child’s Christmas.”

Toys and gifts do not need to be wrapped, but must be new and suitable for children or teenagers.

For more information about how to make a local child’s Christmas, visit

Further Information

Andrew Torr
The Co-op Press Office
Tel: 07702 505 551