Risk averse Brits willing to pay more to holiday at home

18 March 2021

• Almost a quarter of Brits – approx. 13m people* – say they’ll holiday in the UK this year

• 43% of those surveyed say Covid-19 has put them off travelling abroad this year and a quarter say they’re less likely to travel abroad in general

• 42% are prepared to spend the same or more on their UK break as they would on a foreign one

• Top five UK hotspots are revealed as Devon & Cornwall, the Lakes, London, the Scottish Highlands and Yorkshire and the Dales

• 2021 could herald the summer of the road trip with over three quarters happy to spend between three and six hours on the road to reach their dream destination

More than 40% of Brits are prepared to spend the same amount of money – or more – on a UK staycation this year as they would to jet off abroad, a new survey from Co-op Insurance has revealed.

Travel bans due to the coronavirus pandemic are restricting overseas trips, but lockdown weary Brits appear willing to shell out for luxurious – yet perhaps less risky – domestic holidays.

The survey shows that almost a quarter of the nation (approx. 13million*) plans to staycation this year.

The research, which aims to gain an insight into the nation’s appetite for post-lockdown travel, also revealed that summer 2021 could herald a new era for road trips.

A whopping three quarters (77%) of those polled stated they’d be happy to spend between three and six hours on the road to reach their favourite holiday destinations – the same amount of time that it takes to fly to foreign hot spots including Cyprus, the Canary Islands and The Gambia.

Brits’ five favourite UK destinations are revealed as Devon and Cornwall (19%), the Lake District (14%), London and the Scottish Highlands (both 10%) and Yorkshire and the Dales (9%).

People living in Yorkshire and Humberside are most likely to holiday in the UK this year (30.4%), followed by people in Wales (30%) and the West Midlands (26.8%).

Co-op Insurance is reminding stay at home holidaymakers that travel insurance is just as important in the UK as it is abroad.

Last year, Co-op Insurance introduced special Covid cover to its travel insurance, which protects policy holders who have to cancel or cut short a trip if they or a member of the travelling party is medically diagnosed with Coronavirus or instructed to self-isolate by the NHS or a medical professional.

Charles Offord, Managing Director of Co-op Insurance, said: “As a nation, we have been following the Government’s guidance to stay home for the past year, and so many of us are desperate for a break and change of scenery.

“Sadly, holidaymakers could still have their plans scuppered if they or one of their party is infected with the virus. Our policy is built to give peace of mind that customers can recoup costs if this happens and they’re unable to travel.

“Illnesses, cancellations and accidents can cost just as much in the UK as they can abroad and with the cost of domestic holidays having rocketed over the past year, it’s really important that people consider what cover they need, whether it’s home and away.”

ENDS • Opinion Matters polled 2,022 UK adults in March 2021. • *Almost a quarter of Brits – approx. 13m people – say they’ll holiday in the UK this year – 24.2% x ONS figure (54,098,971) = 13 million