Robinsons Brewery celebrates contract coup with the Co-op
17 June 2015
The Co-operative after securing a contract to supply the community retailer’s food stores in the area with over 30,000 pints of ale.
The Stockport brewery is playing a part in The Co-operative’s move to change the way it sells real ale by offering specially selected beers from breweries near to its local stores.
The deal will see two of Robinsons’ ales listed, Dizzy Blonde, a golden ale, and Trooper, which has been described as one of Britain’s most innovative beers created with heavy rock legends Iron Maiden.
David Carter, Off-Trade Consultant at Robinsons Brewery, said:
“It is tremendous news, a real coup to get two of our brands listed at The Co-operative and a bigger deal than we dared to anticipate. We pride ourselves on taste and quality which we know is an approach shared by The Co-operative, we are fully supportive of their local focus.”
Research carried out by The Co-operative Food shows how Britain has become a nation of ‘real ale’ converts, with Brits now four times more likely to prefer the taste of real ale to mass-produced beers and, 71 per cent of drinkers saying it’s important to find locally brewed varieties.
Joe Turner, The Co-operative’s real ale buyer, said:
"The popularity of Robinson’s beers is impressive and, as a convenience retailer at the heart of the community, this is an important step in our commitment to offering more quality, locally sourced produce in our stores.
“It’s exciting to collaborate with breweries such as Robinsons, and we hope our customers really enjoy the new selection of ales that we now have on offer - we are very pleased to add their beers to the increasing range of locally produced ales now available in our stores.”
The Co-operative is currently offering a mix and match offer of three bottles for £5 across its real ale range.
For further information:
The Co-operative Press Office
Tel: 07702 505 551