The Co-operative Group announce new Purpose

17 May 2014

Richard Pennycook, interim Chief Executive announced the new Co-operative Group Purpose at the Group AGM on Saturday 17 May.

The Purpose will form part of the Group’s turnaround and goes back to the business’ original co-operative roots. It has been developed with the Group Board, colleagues and members.

The next phase of the Group’s business plan will be released at the Half Year Meeting in November 2014.

Our new purpose

“Championing a better way to do business for you and your communities”

  • Championing – It’s part of our heritage, taking a stand, making a noise on a small number of social issues which are relevant to our businesses and our members lives 
  • Better way of doing business – we need to be commercially successful, building a sustainable way of doing business that is mutually beneficial, recycling our success into strengthening communities. Continuing our ongoing commitment to ethical values and sourcing
  • For You – immediate and tangible benefits for our members and customers who are not yet members. Functional benefits - better prices; great quality; right location; excellent customer service; emotional benefit – feels good and feels right
  • Your Communities – enabling and strengthening communities, being locally relevant and reinforcing reasons why members and customers should be loyal to us