The Co-operative is top of the crops

08 June 2009

The Co-operative has been crowned  “top of the crops” at the produce industry “Oscars”.

The Co-operative became the first UK retailer to win both the main title of Overall Produce Trader of the Year award and the Multiple Retailer of the Year at The Fresh Produce Journal’s Re:fresh awards  - the industry's annual celebration of the achievements of the best in the business.

The Co-operative landed the two awards ahead of a strong field of entries from the retail and produce industry, including Morrisons and Booths.

The awards were presented to The Co-operative in light of its multi-million re-fit programme, which has included the creation of an attractive and effective showcase for its produce offering, and great product ranges for maximum customer choice. The well-established ethical stance of The Co-operative, including its support for Fairtrade, British growers and the environment, was also taken into account.

Judges said of The Co-operative in the Multiple Retailer of the Year category: “This stunning entry highlights The Co-operative’s commitment to its supply base, and its commitment to its customers with the customer offer being ‘re-invigorated, re-branded and refreshed’ ”.

David Messom, Director of Food Retail Trading at The Co-operative, commented: “We are delighted to have won these prestigious awards, which recognise that our fresh produce offering is second to none, thanks to the extraordinary efforts of all the teams involved.  Fresh produce is important to our customers and a fundamental part of delivering The Co-operative 'Good with Food' strategy.”