The Co-operative schoops PRCA award for young drivers campaign
17 November 2011
The Co-operative press office scooped a top gong in last night's PRCA awards held at the Hilton, Park Lane (London).
The team won the Corporate Financial and Investor Relations award for their 'Young Driver' campaign, a new car insurance scheme to help cut the cost of motoring for 17 to 25 year olds.
The PR team's efforts resulted in significant media coverage, including hits on BBC Radio One Newsbeat, Daybreak, ITV Tonight and BBC Radio 5 Live.
Russ Brady, Head of PR at The Co-operative Group
The campaign has also been shortlisted for three CIPR PRide Awards.